NORC
AT THE UNIVERSITY
OF CHICAGO

CREATIVE DIRECTION
art direction
INTEGRATED campaign
BRANDING
WEBSITE
INFOGRAPHICS

DESIGN by todd hilgert & KASIA BURNS
created while working at burness

NORC at the University of Chicago asked the Burness team to promote its comprehensive model that maps hearing loss in the U.S. and house it on a website. We knew we had to take an unconventional approach to a government site meant to engage the general public.

Taking an integrated campaign approach, we crafted a name, brand, and design system. SoundCheck, communicating disruption and chaos, includes a logo, a website, a set of resources and infographics, and social media graphics.

SoundCheck was covered in The Washington Post.