MICHIGAN AFTERSCHOOL
PARTNERSHIP

BRAND STRATEGY
CREATIVE DIRECTION
art direction
BRANDING
DESIGN bY ASH TROWEL

The Burness team was asked to develop a rebrand Michigan Afterschool Partnership (MASP) to reflect its expanded reach and influence.

We started with a survey and workshop to develop MASP’s brand platform and personality grid.

MASP’s brand development includes a logo, visual identity, an icon set, a pattern, a PowerPoint template, and style guide.