I was asked to choose a color and affect type in various ways that relate to objects embodying that color. Each typographic experiment was to be delivered as a poster.
I chose orange, a color associated with enthusiasm, creativity, and fascination. I brainstormed a list of objects that are orange and narrowed the list to those having to do with some kind of action. With little certainty of the outcome, I played with ways to make digital letterforms into tangible objects and ways to meaningfully and appropriately affect those objects.
This is the feeling I wanted to evoke in this series of posters.