This is the feeling I wanted to evoke in this branding project.
I was asked to select a dead or dying company and reinvent it through the development of a new brand and extensions of the brand. The new brand could be reconceptualized, but its core meaning and soul were to be kept intact.
I chose Desilu and reposition of the company from TV to a Cuban rum distillery that exports to the U.S., working to foster the relationship of the two countries while still maintaining the connection to entertainment. I developed a logo and a comprehensive brand standards guide and extended the brand to packaging and an iPad app.
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