I evoke emotions to influence behavior, which truly is the goal of graphic design :)
I was asked to create a campaign for the American Psychological Association that would raise awareness among psychologists about human trafficking and provide recommendations to enhance research, education and training, and practice as they pertain to this social problem.
I watched several shows that dealt with human trafficking and took note of how women were being treated and the conditions of their bodies. Based on my observations, I developed a visual language and applied it to the executive summary, full report, and brochure.
I was asked to create an information graphic for the American Psychological Association to communicate all there is to do at the annual convention to first-time attendees.
I distilled a lengthy Word document down to the essential information by looking at various photos and speaking with various liaisons. As someone who never attended a convention, I illustrated a general activity floor plan of the convention that can be used year-to-year. This illustrates the depth, breath, and high level of activity to get an ateendee excited.
I was asked to explore a problem space where smart design could be leveraged to provide a solution. Through internal and external investigations, I was lead to text messages and their frequent misinterpretation in—and negative impact on—romantic relationships.
I branded my project as “Kiss Me Through the Phone.” Through in-depth research, I discovered text messages have a low capacity to convey emotion. Infusing text messages with nonverbal cues became the goal of my project.
Through extensive design research, I developed an app that uses animated weather backgrounds to communicate emotion. I delivered this extensive research in two research books: First Date and Honeymoon. I named the app Aura and designed a brand book. Lastly, I created promotional materials for the app.
I was asked to select a dead or dying company and reinvent it through the development of a new brand and extensions of the brand. The new brand could be reconceptualized, but its core meaning and soul were to be kept intact.
I chose Desilu and reposition of the company from TV to a Cuban rum distillery that exports to the U.S., working to foster the relationship of the two countries while still maintaining the connection to entertainment. I developed a logo and a comprehensive brand standards guide and extended the brand to packaging and an iPad app.
I was asked to design a three-chapter book with a cascading theme.
I researched dating and used the data to create several journal entries about a succession of dates that lead to sex and a relationship in the first chapter. The second chapter is filled with information graphics about sex toys. I transformed Adam & Eve’s annual report into the third chapter of the book. To promote and market the book, I created a website and a poster.
I was asked to choose a color and affect type in various ways that relate to objects embodying that color. Each typographic experiment was to be delivered as a poster.
I chose orange, a color associated with enthusiasm, creativity, and fascination. I brainstormed a list of objects that are orange and narrowed the list to those having to do with some kind of action. With little certainty of the outcome, I played with ways to make digital letterforms into tangible objects and ways to meaningfully and appropriately affect those objects.
I was asked to create a branding and marketing strategy for a speculative film festival, which required defining a singular vision and expressing that vision over a variety of materials.
I chose to create a film festival for Michel Gondry, best known for Eternal Sunshine of the Spotless Mind. After thoroughly studying his films, I noticed a central theme: characters escaping an unpleasant reality and creating their own. Gondry’s surreal films showcase physical sets made from common materials instead of high-tech props and CGI. I titled the festival “Happy Matters” and developed a visual style that included handmade paper illustrations, finger painting, and hand-rendered type and illustrations.
I was asked to develop a series of gaming user interfaces and user experiences for a mobile platform. These screens were to set the style for each game to be developed in its entirety.
In all of the mobile games, I aspired to create an immersive experience that offered the user a pleasurable escape. I used vibrant colors, playful typography, and lush illustrations and textures to enhance all of the mobile experiences.
I was asked to create a guide for the American Psychological Association that would provide suggestions, advice, and support for LGBT psychology graduate students.
I developed a visual language for the guide to express pride and identity. A visual metaphor of a roaring lion, hand painted letters, bright and bold colors, and a quirky typeface work to express these keywords.
I was asked to create a 30-second or longer motion-graphics piece about any topic of my choosing.
I came up with several ideas and committed to a concept that married my love for typography with my affinity for Björk’s music. This animated music video concept challenged me to create a visual style that complemented the mood of “I Miss You” and synced animation with sound.
I was asked to design a book for a photographer. Biographies of several photographers were provided, but I was responsible for sourcing the images for the book.
I chose William Klein from the list because of his provocative and shocking style. I researched his work and brainstormed how to convey his unique style through color, type, and layout.
I was asked to create an video celebrating the 25th anniversary of the Committee on Psychology & AIDS (COPA). This video demonstrates how the American Psychological Association has been on the cutting edge of the development of biomedical contributions and behavioral interventions for treatment of HIV/AIDS since the early 1980s.
I created a chronological story of all the major accomplishments of COPA, their historical context, and evolution of the committee. A limited color palette, regal and quiet type, and careful music selection work to convey a sense of respect and prestige.